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Enhancing Rental Property Marketing with Virtual Tours

Real estate agent giving two clients a virtual tour of a house while sitting in an industrial style loft with big windows.In order to locate the ideal tenants, marketing is crucial for owners of rental properties. You’re passing up a fantastic chance if you haven’t used virtual tours! Giving prospective tenants the option to view your rental homes virtually can be a great way to show them what to expect before they ever set foot on the property. In the following paragraphs, we will discuss the advantages of virtual visits for the marketing of rental properties and the reasons why all rental property owners should implement them.

Virtual Tour Basics

A virtual tour, which allows prospective tenants to virtually navigate a rental property, is a computer-generated simulation of the space. Virtual tours offer a comprehensive and captivating view of every room, unlike photographs that just show a portion of the property. Virtual tours also provide potential tenants with the ability to estimate the size of rooms and other sections of the house and see how their furniture will fit in.

A growing number of prospective tenants favor virtual tours of rental properties, according to recent research. More than 70% of renters, according to data compiled by Zumper, were prepared to rent an apartment without physically inspecting it, on the condition that a 3D virtual tour could be utilized to do so.

Types of Virtual Tours

Prospective tenants are afforded an immersive experience via virtual tours, which enable them to observe your rental properties from any location without physically being present. In this manner, prior to viewing the property, people can assess whether the place meets their demands. There are three primary varieties of virtual tours available for selection: virtual reality tours, 360-degree virtual tours, and 3D virtual tours.

1. 360-degree Virtual Tour: The process of constructing 360-degree virtual excursions involves the integration of multiple photographs to form a unified panoramic image. Click and drag to explore the room—this feature gives prospective tenants a comprehensive overview of the space in a single image. For rental property owners who are new to virtual tours, 360-degree tours are a great choice because they are inexpensive and simple to create.

2. 3D Virtual Tour: In contrast to a 360-degree virtual tour, a three-dimensional (or “true”) virtual tour provides prospective tenants with a more immersive experience by enabling them to physically traverse the premises. A rental home is photographed extensively in order to make these tours, which are then assembled using specialized software. High-end rental properties usually use three-dimensional virtual tours because they take a lot of time and effort to get good results.

3. Virtual Reality Tour: Virtual reality (VR) excursions are the most innovative and captivating method of property exploration. Potential tenants have the ability to virtually traverse the premises as if they were physically present by donning a VR headgear, which grants them access to every nook and cranny. VR tours were uncommon at first, but as VR technology gets more widely available, they are happening more frequently now.

The Benefits of Using Virtual Tours

Consider some of the advantages of utilizing virtual tours for the purpose of marketing your rental property, now that we’ve covered the fundamentals.

Convenience. One notable advantage of virtual tours is their exceptionally high degree of convenience. Prospective lessees have the convenience of touring your rental properties from the comfort of their offices or residences. This is especially helpful for renters from out-of-state or abroad who need assistance setting up a time to come and take a personal tour of the home.

24/7 Availability. Virtual tours are accessible around the clock, every day of the week. As a result, prospective tenants won’t have to accommodate your availability to view your rental homes on their own time.

Increased Online Engagement. It has also been demonstrated that virtual tours boost engagement. Search engine optimization, or SEO, for your rental property can be enhanced with virtual tours. Including a virtual tour in your property listing is a fantastic method to offer new material and raise your listing’s search engine position because Google favors original content.

How to Optimize Your Virtual Tours

Having learned the advantages of virtual tours, here are some pointers to help you get the most out of them:

Quality Matters. When it comes to virtual tours, quality is important. Use high-quality images and videos, instead of ones with low resolution or fuzzy shots. In order to enhance the comprehension of prospective tenants regarding your rental properties, employ high-quality virtual tour materials.

Include a Call to Action. Towards the conclusion of your virtual tour, include a call to action (CTA). An encouragement to proceed, such setting up a showing or getting in touch with you for further details, is provided via a caption or button labeled (CTA). By adding a call to action, you may encourage potential tenants to take the next step and apply for a rental.

Using virtual tours to provide prospective tenants with an impression of your rental properties without requiring them to pay a visit in person is an excellent notion. Now is the ideal time to begin incorporating virtual excursions into your rental property marketing if you have yet to do so. Contact your local Real Property Management office today to learn more about incorporating virtual tours into your rental property marketing.

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